Cease to be
what you were
what you are
THE STORY OF A MAN
Yves grew up in Marseille (France) and has been highly influenced by the creativity of “planet Marseille”; music, art and cinema have always been his passions, his emotions, his sources of influence for an imaginary design.
A fusion of ideas and sensations.
Yves has been pursuing his fashion dream with finesse and elegance since a very young age. He has lived in Paris, New-York, Hong-Kong and Los Angeles to follow his passions.
He has established a celebrity show room in Beverly Hills (California) before being transferred to Asia as a cultural Ambassador.
He has learnt to create garments with a rock and roll attitude to make a difference in the world, working with tailors and dressmakers, gaining a natural sense of style and fashion by instinct.